|
|
PRODUCTS | Ad Server | Ad Server Agencies | Features
Features
e-planning ad server for Agencies is an advanced ad management solution for interactive agencies. With this tool, you can efficiently manage all your clients’ online ad campaigns and get optimum ad results.
The following are the main features of e-planning ad server for Agencies. You can also see the complete list here |
 |
Setup and access |
| there’s no need to setup any software. Access our application through an intuitive online interface. |
|
|
Access
for publishers |
| web
sites where you run campaigns can view campaign reports. |
|
|
Access for agency users and advertisers |
| Our
solution allows to create multiple interface users, each with different
access grants. In addition, advertisers can access reports on advertising
results through a special interface. |
|
|
Multi-campaign
management |
| With
e-planning ad server for Agencies you can centrally manage multiple
campaigns of different advertisers in different web sites all at the
same time. |
|
|
All
ad formats supported |
|
From the standard graphic ones (GIF, JPG, PNG) to the most innovative
rich media creatives.
With e-planning ad server for Agencies you can use pop-ups, pop-unders,
videos, applets, and Flash layer with the same HTML tag.
|
|
|
Targeting options |
| With
our powerful tool campaigns can be configured based on numerous targeting
options, such as users country, state, city and zip code, Internet
Service Providers (ISP), language, operating system, browser, and
keywords, weekly scheduling, view time, and maximum amount of views
per session. |
|
|
Banner optimization |
| you can set limits as to the amount of impressions, choose banners to display based on their priority or weight, automatically optimize weights according to their click-through rate, and even change impression distribution. |
|
|
CPX
campaigns |
|
Create CPM, CPC, CPA or any other type of campaigns.
Add user frequency caps and limit impressions by hour, date, week
or month.
|
|
|
Campaign performance reports |
| Our solution includes a powerful reporting tool, which delivers standard and dynamic reports. These reports can be viewed online as charts or data tables or they can be exported as an MS Excel document |
|
|
Inventory forecast |
| a tool to aid your sales force, by letting them know which zones are already sold and which part of your inventory is still available for sale. Find out which zones have the highest percentages of sold inventory. |
|
|
Here you will find all the outstanding features of our product e-planning ad server for Agencies
Setup and access
- No setup needed: there’s no need to install any software; the application resides in our servers.
- Access: easy and intuitive access through an online interface for agencies and advertisers.
- Languages available: English and Spanish
- Version upgrades: upgrades are free for life.
- Users and security: multiple users per agency or per advertiser with different access grants.
- SSL security: all information is encrypted as it travels through the web.
Management
- Unlimited possibilities: there are no limits as to the amount of sites, advertisers, ad campaigns, spaces, banners, and zones.
- Easy third party ad server interaction: tags can be easily generated.
- Security: access control and audit trail of all the actions performed through the online interface.
Ads
- Ads upload: banners can be stored in our servers or referred by an URL.
- Sizes: all standard IAB sizes supported; custom sizes can also be created.
- Supported formats: GIF, JPG, PNG, videos, flash, Java applets, rich media, HTML, text links.
- Banner-types supported: standard, pop-ups, pop-unders, flash layers, applets, HTML banners, and click-counting tags for e-mails. Click-throughs can be set to open in a new window on a per-campaign basis.
- Total template control: change any banner attribute (onMouseOver, onMouseOut, ALT, etc.).
- Non standard banners are supported: just enter the complete HTML code..
- Third party ad server simplified interaction: import their tags through an easy wizard.
- Ad templates can be modified.
Campaigns
- Manage all your clients’ ad campaigns from an easy-to-use interface.
- CPX campaigns: CPM, CPC, CPA, Sponsor or any other type you want.
- Powerful targeting options:
- by country and city
- by networks and ISPs
- by language, browser, and operating system
- by keywords (for search engines)
- by zip code and area code (only available for users within United States and Canada).
- Competitive campaigns supported: competitive campaigns are not displayed simultaneously.
- Weekly scheduling: schedule by day of the week and hour, i.e.: Mon-Fri 9 to 5.
- User frequency: limit the amount of impressions per user and session.
- Impression limits: by hour, date, week and month, i.e.: no more than 2,000 impressions per hour and no more than 15,000 per day.
- Campaign groups support.
- Priority and weight: if many campaigns compete for the same ad space, you can set priorities and weights for each of them.
- View optimization: distribute impressions evenly throughout the campaign or run them all as soon as possible
- Campaign control: edit and make changes to your campaigns in real-time.
- Automatic banner optimization: ads with higher yield levels are displayed more frequently.
Tags
- Easy to use: a simple tag displays all ad formats.
- Cache busting: eliminate caching with our JavaScript code.
- Third party ad server interaction: tags of other ad servers are supported and vice versa.
Reports
- Multiple interfaces: access for agencies with all interface possible options; read-only reports available to advertisers and publishers
- Real-time updates: most reports are updated every 5 minutes
- Accurate pre-designed reports: our application provides standard and dynamic reports so that you can efficiently track all your clients’ campaigns.
- Multiple information views: reports are displayed as data tables or charts.
- Data export: all reports can be exported as spreadsheet documents
- Dynamic reports:
- by date, hour, and unique users
- complete campaign performance
- by day of the week
- by country and city
- by language, browser, and operating system
- by networks and ISPs
|
|
