|
|
PRODUCTS | Ad Server | Ad Server Advertisers | Features
Features
e-planning
ad server for Advertisers is a powerful tool to manage all your online campaigns easily and efficiently. Our ad serving solution is designed to maximize yield and reduce operating costs, giving you total control of your online ad campaigns.
The following are the main features of e-planning ad server for Advertisers. You can also see the complete list here. |
 |
Setup and access |
| there’s no need to setup any software. By pasting HTML code snippets in each web site our tool will serve the ad you want on every page. Access our application through an intuitive online interface. |
|
|
CPX campaigns |
| create CPM, CPC, CPA or any other type of campaign. Add user frequency caps and limit impressions by hour, date, week or month. |
|
|
Multi-campaign management |
| with e-planning ad server for Advertisers you can centrally manage multiple campaigns at the same time from a single interface. |
|
|
Targeting options |
| with our powerful tool campaigns can be configured based on numerous targeting options, such as: users country, state, city and zip code, Internet Service Providers (ISP), language, operating system, browser, and keywords, among others. |
|
|
Third party ad server interaction |
| e-planning ad server interacts with other ad servers that may be functioning in the web sites you choose to run your campaigns. |
|
|
Banner optimization |
| you can set limits as to the amount of impressions, choose banners to display based on their priority or weight, automatically optimize weights according to their click-through rate, and even change impression distribution. |
|
|
Campaign performance reports |
| our solution includes a powerful reporting tool, which delivers standard and dynamic reports. These reports can be viewed online as charts or data tables or they can be exported as an MS Excel document. |
|
|
All ad formats supported |
| from the standard graphic ones (GIF, JPG, PNG) to the most innovative rich media creatives. With e-planning ad server for Advertisers you can use pop-ups, pop-unders, videos, applets, and Flash layer with the same HTML tag. |
|
|
|
|
Inventory control |
| see which creatives are being displayed, which ones have the highest yield levels and which target audiences your message is being sent to. Perform real-time targeting criteria analysis of your campaigns. |
|
|
Here you will find all the outstanding features of our product e-planning ad server for Advertisers.
Setup and access
- No setup needed: there’s no need to install any software; the application resides in our servers.
- Access: easy and intuitive access through an online interface.
- Languages available: English and Spanish.
- Version upgrades: upgrades are free for life.
- Users and security: create multiple users, each with different access grants. You can also create users for publishers for them to see their own reports.
- SSL security: all information is encrypted as it travels through the web.
Management
- Unlimited possibilities: there are no limits as to the amount of sites, ad campaigns, spaces, banners, and zones. You can use any ad format.
- Easy third party ad server interaction: tags generated can be easily incorporated into any ad servers that may be running at publishers’ web sites.
- Security: access control and audit trail of all the actions performed through the online interface.
Ads
- Ads upload: banners can be stored in our servers or referred by an URL.
- Sizes: all standard IAB sizes supported; custom sizes can also be created.
- Supported formats: GIF, JPG, PNG, videos, flash, Java applets, rich media, HTML, text links.
- Banner-types supported: standard, pop-ups, pop-unders, flash layers, applets, HTML banners, and click-counting tags for e-mails, among others. Click-throughs can be set to open in a new window on a per-campaign basis.
- Total template control: change any banner attribute (onMouseOver, onMouseOut, ALT, etc.)
- Non standard banners are supported: just enter the complete HTML code..
- Third party ad server simplified interaction: import tags from other ad servers through an easy wizard.
- Templates used to serve ads are fully customizable..
Campaigns
- Centrally manage all your ad campaigns from an easy-to-use interface.
- CPX campaigns: CPM, CPC, CPA, Sponsor or any other type you want.
- Powerful targeting options:
- by country, region and city
- by networks and ISPs
- by language, browser, and operating system
- by keywords (for search engines)
- by zip code and area code (only available for users within United States and Canada).
- Competitive campaigns supported: competitive campaigns are not displayed simultaneously.
- Weekly scheduling: schedule by day of the week and hour, i.e.: Mon-Fri 9 to 5.
- User frequency: limit the amount of impressions per user and session.
- Impression limits: by hour, date, week and month, i.e.: no more than 2,000 impressions per hour and no more than 15,000 per day.
- Campaign groups support..
- Priority and weight: if many campaigns compete for the same ad space, you can set priorities and weights for each of them.
- View optimization: distribute impressions evenly throughout the campaign or run them all as soon as possible.
- Campaign control: edit and make changes to your campaigns in real-time.
- Automatic banner optimization: ads with higher yield levels are displayed more frequently.
Tags
- Easy to use: a simple tag displays all ad formats
- Cache busting: eliminate caching with our JavaScript code.
- Third party ad server interaction: tags can be easily incorporated into any ad servers that may be running in publishers’ web sites.
Reports
- Multiple interfaces: one for the advertiser, with all possible options, and a limited one for publishers.
- Real-time updates: most reports are updated every 5 minutes.
- Accurate pre-designed reports: our application provides standard and dynamic reports so that you can efficiently track all your campaigns.
- Multiple information views: reports are displayed as data tables or charts.
- Data export: all reports can be exported as spreadsheet documents.
- Dynamic reports:
- by date, hour, and unique users
- complete campaign performance
- by day of the week
- by country and city
- by language, browser, and operating system
- by networks and ISPs
|
|
